LOOT is a design consultancy that works on a varied range of commissioned and self-innitiated projects.
LOOT specialises in branding and graphic design and takes interest in interpreting and shaping the interactions between individuals and their environments.
LOOT goes by GUTS & UNDERSTANDING.
In our daily lives we aren’t a list of fields of expertise, but individuals who strive to understand the workings of certain parts of reality and manipulate them in such a way that they serve our goals.
We (and other key people willing to testify) think we’re good at making a message get across effectively, often with limited resources. Our approach is based on common-sense and is fueled by an eagerness to make things better. We believe in knowledge gained through both empirical research and instinct.
We believe in a sincere approach that comes from the balance of design and strategy. We think a powerful outcome is built from trusting your instincts, along with visual & market research and the knowledge gained from strong insights.
We build from the ground up, from the inside out, taking into consideration the nature of your organization and its roots in the customer’s culture, telling the truth about it.
We experiment and take risks when needed. Great visual outcomes were born from having the guts to tell the truth in the form that no one did before.
We are a bunch. There’s just a few of us doing the nightshift. We like to keep things small, but we have an army ready for when it’s needed, waiting to be used whenever a project comes along. That way our clients won’t have to pay our fancy hq, extra people, the boss’s car loan or anything else that’s not needed.
We are positive. A cautiously optimistic view and a cheerful we-can-do-it attitude are the best weapons when our surroundings seem to be filled with doubt and skepticism. Even though we are familiar with most of the habits in the industry, with the things that can go right or wrong, facing them, as if you’re at the bottom of a mighty mountain, is a huge challenge. And facing a challenge is where we feel comfortable.
THE TYPE COLLECTIVE & FRIENDS: THE BOOK // 15/01/2014
The Plot Coffe Shop – 2 Biserica Enei, Bucharest, Romania