Cold Pressed Juicery is a juice brand that focuses on unique blends. And we really mean unique – we’ve tried a lot of juices ourselves, but the Australian made recipes that CPJ uses are pretty unrivalled.
#Naming #branding #DEV #packaging
#strategy #social
The brand was developed from a really solid minimalist base that showcased the key elements in an abstract but approachable way. Which is another way of saying we did lots of line art.
Key to the brand strategy was mixing the minimalist branding with real life photography.
The CPJ website was aimed at providing support for the quality of the product. The entire UX is centered on telling the story about how the juices are made and who’s behind making them.
The tricky part that we solved was the juice cleanse building mechanism. The cleanse packages had 3 separate options each and each package has customizable juices and personalized options for each one.
The website is info heavy while still being able to keep to its coherent clean aesthetics.
Part of the brand collateral also included lots of custom menus, printed info cards and other applications that we’ve managed to keep close to the brand guidelines.
Part of the brand collateral also included lots of custom menus, printed info cards and other applications that we’ve managed to keep close to the brand guidelines.
The CPJ website was aimed at providing support for the quality of the product. The entire UX is centered on telling the story about how the juices are made and who’s behind making them.
