When it comes to cold pressed juices, there are no shortcuts you can take. Cold pressed juicing means that you extract the most out of the fruits and veggies by pressing them without heat. We needed to create an identity that puts emphasis on its purity and be based on the concept of ‘nothing else added’.
The process started with the logo and the visual language of the brand. Based on that we created an iconography set, usable documents and all the stuff that we needed for product promotionals and packaging. Now, apart from the technical aspects, there was also a philosophy that we had to follow – nothing that is unnecesary should be used, nothing futile should be included in the graphics of the brand.